Setting the social image that expands from your website link is an important part of marketing your business. By creating a positive online presence, you can attract new customers and boost your brand’s reputation. To create a positive social image, start by creating a strong website. Make sure the design is professional and easy to navigate. Include clear information about your products and services, as well as photos that show off how you can help your customers. Next, make sure you have a strong online presence. Use social media to share news about your company and connect with potential customers. You can also create blog posts and videos that promote your brand and explain how you can help them. Finally, make sure your website links back to your main page on the web. This will help people find you when they’re looking for information about similar businesses or products. By setting up a positive online presence, you can build a strong social image that expands from your website link! ..
If you’ve just shared your website with someone else, or on a social media platform, and been disappointed that the link didn’t expand, it’s an easy fix to make your links more appealing and improve SEO.
It’s Set with an Open Graph Meta Tag
If you share a website link on most social platforms or direct messaging, it will auto-expand with a fancy image, title, and tagline, like so:
This is set with a meta tag, called og:image, and also og:title and og:description. This whole system is called the Open Graph protocol, which most social sites support. You can read more about it here.
The important part is how you set it. It’s just a couple meta tags:
Twitter will recognize Open Graph tags, but also has their own:
Facebook has a great tool you can use to debug these links, so you don’t have to send it to yourself a billion times.
