Webpage size is one of the most common complaints from website visitors. In fact, according to a study by PageSpeed Insights, reducing website size by 50% can result in a 20% increase in pageviews. There are a number of ways to reduce your website’s size without sacrificing quality or performance. Here are two methods you can use to compress your pages with Gzip and Deflate compression:

  1. Use Gzip Compression Gzip compression is a popular way to reduce the size of webpages without sacrificing their quality. Gzip compresses text and images while leaving the HTML code intact, which makes pages load faster and save bandwidth on mobile devices. To use Gzip compression on your website, you’ll need to install a plugin or add an extension to your web browser. Popular plugins include Google’s Chrome and Firefox extensions, as well as Microsoft’s Internet Explorer 11 and Edge browsers.
  2. Use Deflate Compression Deflate compression is another popular way to reduce the size of webpages without sacrificing their quality or performance. Deflate compresses text and images while leaving the HTML code intact, which makes pages load faster but take up more disk space (on mobile devices). To use Deflate compression on your website, you’ll need to install a plugin or add an extension to your web browser. Popular plugins include Google’s Chrome and Firefox extensions, as well as Microsoft’s Internet Explorer 11 and Edge browsers ..

Content Encoding, Explained

Whenever you try to access a website, your browser will send a GET request to the server, which responds with the code for the web page. This works, but sending the code over takes time, especially for mobile users on slow connections. Every kilobyte counts.

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